Smart is the future of the built environment, but where does one start when the terrain is constantly evolving? Who can you rely on, and how do you navigate the continuous flow of data now at your disposal? This guide delves into the initial steps to grasp the essential data for gaining a deeper understanding of your customers and improving efficiency through analytics and informed decision-making. It is the first in a series of guides designed to walk you through the ongoing digital transformation we are all experiencing.